MILAN – On the day that the Club presented its new visual identity, Nerazzurri fans took centre stage, virtually stepping in to Inter HQ to take part in an exclusive event.
The Inter Fan World Conference involved 900 Inter Club subscribers and Nerazzurri Members, with almost 80 countries coming together and supporters from throughout the world having the opportunity to engage with Corporate CEO Alessandro Antonello, CMO Luca Danovaro and Julio Cesar as Inter’s new visual identity and logo were launched.
“First of all, I’d like to greet our fans throughout the globe, we miss you a lot but always feel close to you,” said Alessandro Antonello. He continued: “Today is an important day because we’re launching our new visual identity. The idea is to look towards the Club’s future, with this new logo also representing Inter’s close bond with the city of Milano. We want to increasingly link the historical identity of Milano with that of our Club. At the same time, we’re projecting it towards a future that we hope will be as glorious as our past. We’ve gone down an important path, one which began four years ago. A strategy inspired by the Club’s owners has been followed, and we’ve been working on this in recent years.”
Many topics were addressed from the Trophy Room at the Nerazzurri’s headquarters:
“Our objective is to evolve the Inter brand. We want to grow together with our youngest fans, the supporters of the future, by expressing ourselves in a younger and more dynamic way,” said Luca Danovaro. “We started this journey years ago. Our objective is to remain focused on football and, through our new visual identity, better penetrate the digital, entertainment and lifestyle worlds. We wanted to do something that would celebrate our 113-year history, see the creation of a more modern and streamlined logo and demonstrate our bond with the city of Milano. We’re very proud of our new crest. The I M narrative plays on our two main initials, the essence of our brand. The story of Inter is told through Milano and what the Club has represented in the 113 years of its existence.”
To finish, Julio Cesar also spoke, with the Nerazzurri legend having the following to say:
“I’m delighted to be involved in this important day for Inter and all of the Club’s fans. I hope that you really like the new logo as much as I did when I first saw it. It’s a modern crest but also one that reminds us of Inter’s history and all of the Club’s feats. Forza Inter, always!”